Why would a company spend it’s time and resources to do such a thing?

The reason why “World Space League” was created… JJ age 5 wrote a Letter.
His Twin Brother Ricky drew a picture. In the process of making those pieces
of paper come true If I can help other people do the same thing for
themselves and their children then I will.

“When I grow Up I’m going into Space with My Dad” written by JJ age 5″

“Saturn Here We Come” Written by Ricky age 5